Ammonia has long been considered an essential ingredient in permanent hair dyes. At Kéranove, our expertise in hair and scalp care since 1987 has led us to prioritize high-performance ammonia-free formulas. Discover why choosing an ammonia-free hair dye is a smart choice for your hair.
Equally impressive results
Ammonia-free hair dye is just as effective as traditional formulas. It provides 100% gray coverage and long-lasting results comparable to those of ammonia-based hair dye.
The secret lies in optimizing the other components of the formula: alkaline substitutes, high-performance colorants, and active ingredients work in synergy to deliver professional-quality results.
Greater ease of use
Ammonia-free hair dyes ensure a more pleasant experience. Unlike ammonia, which gives off a strong, overpowering odor, the ingredients used in these formulas are much more subtle, making the application more comfortable.